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Social Media Platforms for Low-Income Blind People in India

Aditya Vashistha, Edward Cutrell, Nicola Dell and Richard Anderson

The 17th International ACM SIGACCESS Conference on Computers and Accessibility (ASSETS 2015)
Lisbon, Portugal, October 26-28, 2015


Abstract

We present the first analysis of the use and non-use of social media platforms by low-income blind users in rural and peri-urban India. We examine the benefits received by low-income blind people from Facebook, Twitter and WhatsApp and investigate several constraints that impede their social media participation. We also present a detailed analysis of how low-income blind people used a voice-based social media platform deployed in India that received significant traction from low-income people. In eleven-weeks of deployment, fifty-three blind participants in our sample collectively placed 4784 voice calls, contributed 1312 voice messages, casted 33,909 votes and listened to the messages recorded by others 46,090 times. Using a mixed-methods analysis of call logs, qualitative interviews, and phone survey, we evaluate how low-income blind people used the platform. We present a detailed analysis of the strengths and weaknesses of the platform, and benefits it offered to low-income blind people.


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